The main "fashion" problem in El Salvador
El salvadoreño está mal educado, el salvadoreño necesita que se le enseñe cómo vestirse para cierta ocasión y evento, el salvadoreño se acomodó en el mercado de masas y abandonó ese sentimiento de ser único y especial por el de andar como la vecina anda. El mercado de masas ha venido a arruinar horriblemente a los diseñadores latinoamericanos y en especial salvadoreños, porque la gente prefiere acomodarse a una camiseta estampada, unos jeans y tenis para todo tipo de evento, o al mítico vestido negro multiusos para las mujeres, ese que es el de "reir y llorar".
Y con eso no me refiero a que la gente tenga que gastar enormes cantidades de dinero en ropa, sino que se le tiene que enseñar a invertir, a tener un ojo educado en cuanto a calidad y necesidad, las piezas que necesito de la mejor calidad posible, para que dure más de una puesta sin deteriorarse o verse maltratada.
Es también deber de los almacenes nacionales traer las nuevas tendencias tan rápido como estas salen al mercado, porque en la mayoría de los almacenes vemos ropa de "nueva temporada" que en realidad son restos de 3 temporadas, como la tendencia militar, la tendencia bohemia, la tendencia de los 70s, etc. A parte de la ropa tienen que traer telas que se apeguen a las mismas tendencias y no sólo vaciar las bodegas para vender lo que les sobró de hace 3 años.
En conclusión para que el diseño salvadoreño resurja es necesario que todos cooperemos y eduquemos tanto a consumidores como a no consumidores para que la industria en El Salvador comience a ser conocida, y no ser sólo espectadores de lo que pasa allá afuera, sino quién sabe, llegar a ser inclusive productores tal y como lo fuimos en la época del añil y del café.
The tipical Salvadoran is bad mannered, Salvadorans need to be taught on how to dress for a specific occasion, because we have found a shelter in the mass produced clothes and we have decided to forget that sense of feeling unique an special and instead we decided to go like everybody goes. The mass produced market has come to harm Latin American designers and in specific Salvadoran designers, because nowadays people prefer to wear a print t-shirt with a pair of jeans and a pair of sneakers and girls prefer the so overused little black dress that is worn to every possible occasion.
I did not mean that we need to spend a lot of money on too many clothes, but people need to learn how to invest in quality products and to have that sense of "this is what I need and I need the best out of this", something that can be worn more than once and still looking as if it has never been worn before.
It is a big responsibility of the department stores and retailers to bring and have the newest trends as soon as they hit the runways in order to not lose track of what is happening out there, because when we see something that is in the "new season" racks is something that we saw like three seasons ago, trends like the military and the bohemian trends that are "out" of fashion. And besides of the clothes that are brought, we need to bring new fabrics that are in the same trends, as they are in other countries, not the ones that are full of dust waiting to be bought since the last three years.
As I conclude, we need to collaborate each other in order to have a big design industry in El Salvador, we need to teach customers as well as expectators, we cannot sit down and see what's happening out there, probably some day we might be again a producer, not only just a consumer, as we were in the past with the big production of indigo and coffee
Y con eso no me refiero a que la gente tenga que gastar enormes cantidades de dinero en ropa, sino que se le tiene que enseñar a invertir, a tener un ojo educado en cuanto a calidad y necesidad, las piezas que necesito de la mejor calidad posible, para que dure más de una puesta sin deteriorarse o verse maltratada.
Es también deber de los almacenes nacionales traer las nuevas tendencias tan rápido como estas salen al mercado, porque en la mayoría de los almacenes vemos ropa de "nueva temporada" que en realidad son restos de 3 temporadas, como la tendencia militar, la tendencia bohemia, la tendencia de los 70s, etc. A parte de la ropa tienen que traer telas que se apeguen a las mismas tendencias y no sólo vaciar las bodegas para vender lo que les sobró de hace 3 años.
En conclusión para que el diseño salvadoreño resurja es necesario que todos cooperemos y eduquemos tanto a consumidores como a no consumidores para que la industria en El Salvador comience a ser conocida, y no ser sólo espectadores de lo que pasa allá afuera, sino quién sabe, llegar a ser inclusive productores tal y como lo fuimos en la época del añil y del café.
The tipical Salvadoran is bad mannered, Salvadorans need to be taught on how to dress for a specific occasion, because we have found a shelter in the mass produced clothes and we have decided to forget that sense of feeling unique an special and instead we decided to go like everybody goes. The mass produced market has come to harm Latin American designers and in specific Salvadoran designers, because nowadays people prefer to wear a print t-shirt with a pair of jeans and a pair of sneakers and girls prefer the so overused little black dress that is worn to every possible occasion.
I did not mean that we need to spend a lot of money on too many clothes, but people need to learn how to invest in quality products and to have that sense of "this is what I need and I need the best out of this", something that can be worn more than once and still looking as if it has never been worn before.
It is a big responsibility of the department stores and retailers to bring and have the newest trends as soon as they hit the runways in order to not lose track of what is happening out there, because when we see something that is in the "new season" racks is something that we saw like three seasons ago, trends like the military and the bohemian trends that are "out" of fashion. And besides of the clothes that are brought, we need to bring new fabrics that are in the same trends, as they are in other countries, not the ones that are full of dust waiting to be bought since the last three years.
As I conclude, we need to collaborate each other in order to have a big design industry in El Salvador, we need to teach customers as well as expectators, we cannot sit down and see what's happening out there, probably some day we might be again a producer, not only just a consumer, as we were in the past with the big production of indigo and coffee
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